How Tweedle Farms increased new customer acquisition with SafeOpt®.
Background
Tweedle Farms is a family-owned and operated farm in Oregon that specializes in farm-to-table, terpene-rich CBD hemp flower. Established in 2016, their farm spans 100 acres with 10 acres of responsibly-grown hemp and multiple greenhouses that enable them to formulate high-quality CBD products they sell directly to consumers.
The CBD industry is rapidly expanding at a compound annual growth rate of 21% between 2021-2028. The increase in the popularity of CBD can be seen as major retailers like Walgreens and CVS have started to carry topical CBD products.
The Challenge
“We have seen a decrease in traffic over the last 18 months and we attribute that partially to the wild growth of online companies in hemp and CBD space”
-Jason Evans-Co-Founder & Co-Owner, Tweedle Farms
With the growth of the CBD and Hemp industry and an increase in competition for Tweedle Farms, their website has seen a decrease in traffic over the last year. Jason, Tweedle Farm’s Co-Founder, and Co-Owner was looking to build their customer database by focusing on first-party data. Tweedle Farms’ existing database consists of many loyal customers, with 60-70% of their order volume being returning customers. Jason really wanted to focus on adding new shoppers to their pipeline that could turn into loyal Tweedle Farms customers and make sure they’re getting the most out of the traffic their website receives.
The Solution: SafeOpt®
SafeOpt’s® network of over 175M+ online shoppers who have opted-in to receiving emails from SafeOpt® and affiliate brands. This allows companies like Tweedle Farms to identify and send targeted emails to about 20% of site visitors that show interest or abandon carts. These emails can feature dynamic content and can include exclusive offers or coupon codes for higher conversion rates.
“Once you are a subscriber to Tweedle Farms there is a wealth of educational information, newsletter updates, and seasonal promotions that a casual shopper who comes in organically wouldn’t even know about had they not been able to engage with us through SafeOpt®. It’s a win-win in the sense that we[Tweedle Farms] get a new customer and that customer gets to reap the full benefits of engaging with us. And that initial SafeOpt® email is what links those two benefits together. This has been a simple, non-intrusive way of having a customer come back to us.”
Jason Evans, Co-Founder & Co-Owner, Tweedle Farms
How Delta Extrax and Savage CBD optimized their web traffic to increase conversions.
Background
In 2015, Savage Enterprise saw an opportunity in the CBD industry, and so Savage CBD was introduced to the consumer and wholesale market. In the years that have followed, Savage CBD has been offering its customers quality-tested, hemp-derived products with the goal of helping as many people as possible to improve their overall health. Savage Enterprise has since also introduced Delta Extrax, a company that also specializes in hemp-derived products, specifically Delta-8, Delta-9, Delta-10, THC-O, and other varieties.
CBD stands for cannabidiol and is a naturally occurring compound found in the hemp plant, which has been steadily increasing in popularity. It is known to have relaxing properties and is used for a variety of purposes. Delta-8 THC is an isomer of CBD that, according to Delta Extrax’s website, “is sort of a middle ground between hemp, CBD, and THC-Delta-9”. The 2018 Hemp Farm Bill legalized hemp-derived products and furthered the widespread acceptance of both CBD and Delta 8 products. With new laws and the rising popularity of hemp, Delta Extrax became one of the first companies to sell Delta-8 products online.
The Challenge: Optimizing Web Traffic
As one of the first companies selling Delta-8 products online, Delta Extrax’s website immediately received considerable site traffic. The Delta Extrax and Savage CBD websites drew ~245,000 visitors this past July. Both companies wanted to ensure that they were optimizing this traffic to drive as many conversions as possible. The companies were already working with affiliates, but these companies sought to add an additional channel to their existing marketing efforts to help increase sales.
The Solution
For companies looking to get the most out of their website traffic, SafeOpt® is the perfect solution. SafeOpt® complements existing marketing efforts, creating an additional channel to reach customers that you would not have been able to identify and email otherwise.
“At a certain point, the quality and number of high-performing affiliates may be fully realized. Knowing that SafeOpt® has their own database of their own users presented a great opportunity for our clients.”
Testimonial
“Customers often have many touchpoints with brands before purchasing. SafeOpt® provides us with another tool in our marketing toolbox to reach them during their decision process.
We have been extremely pleased with the results from Safe-Opt. They quickly generated enough sales to provide a positive ROI. The customer service is fantastic, with fast responses to our questions. We have been so satisfied we are working to add more of our clients to the Safe-Opt platform to grow ours, and our client’s, businesses.” - Chris Cooper, Managing Partner, Thrive OPM
More conversions. More subscribers.
Opportunity:
Splendid Spoon is a meal delivery and subscription service that provides plant-based meals that are quick and easy to prepare. Founded in 2013 as a way to provide convenient and healthy meals, Splendidspoon.com currently receives an average of 225,000 visitors a month. In the last few years, meal delivery subscriptions and kits have become widely popular and this trend is expected to continue. With more and more consumers interested in these meal delivery and subscription services it's important for brands like Splendid Spoon to capitalize on the interested shoppers who are visiting their website.
The Solution: SafeOpt
In January of 2021 Splendid Spoon kicked off their first SafeOpt Email campaign. Within the first 30 days of running, their SafeOpt campaign generated an additional 370 conversions and $41,600 in revenue.
SafeOpt Email Campaigns allow brands like Splendid Spoon to send 3-5x more emails to the people who visit their website, show interest in products, and abandon. Over 200M shoppers have opted-in to the SafeOpt network to receive verified promotions and special offers, allowing the brands that partner with SafeOpt to identify 15%-30% of their websites traffic. For brands that offer subscription services like Splendid Spoon, optimizing site conversions is especially important.
Results
Splendid Spoon’s campaign has been running for about 1 year now and in that time has generated an additional 2,641 new subscribers and $286,000 in revenue from their website.
Their SafeOpt Email campaign has had a 35.8% Unique Open Rate and an incredible 41% Conversion Rate. Check out the rest of their campaign results below:
Testimonial
“We’re very happy with SafeOpt’s amazing customer service. They are very quick to respond, set up new campaigns and make any edits necessary. SafeOpt is always making sure customers are happy.”