How Tweedle Farms increased new customer acquisition with SafeOpt®.

Background

Tweedle Farms is a family-owned and operated farm in Oregon that specializes in farm-to-table, terpene-rich CBD hemp flower. Established in 2016, their farm spans 100 acres with 10 acres of responsibly-grown hemp and multiple greenhouses that enable them to formulate high-quality CBD products they sell directly to consumers.

The CBD industry is rapidly expanding at a compound annual growth rate of 21% between 2021-2028. The increase in the popularity of CBD can be seen as major retailers like Walgreens and CVS have started to carry topical CBD products.

The Challenge

“We have seen a decrease in traffic over the last 18 months and we attribute that partially to the wild growth of online companies in hemp and CBD space”

-Jason Evans-Co-Founder & Co-Owner, Tweedle Farms

With the growth of the CBD and Hemp industry and an increase in competition for Tweedle Farms, their website has seen a decrease in traffic over the last year. Jason, Tweedle Farm’s Co-Founder, and Co-Owner was looking to build their customer database by focusing on first-party data. Tweedle Farms’ existing database consists of many loyal customers, with 60-70% of their order volume being returning customers.  Jason really wanted to focus on adding new shoppers to their pipeline that could turn into loyal Tweedle Farms customers and make sure they’re getting the most out of the traffic their website receives. 

The Solution: SafeOpt® 

SafeOpt’s® network of over 175M+ online shoppers who have opted-in to receiving emails from SafeOpt® and affiliate brands. This allows companies like Tweedle Farms to identify and send targeted emails to about 20% of site visitors that show interest or abandon carts. These emails can feature dynamic content and can include exclusive offers or coupon codes for higher conversion rates.

“Once you are a subscriber to Tweedle Farms there is a wealth of educational information, newsletter updates, and seasonal promotions that a casual shopper who comes in organically wouldn’t even know about had they not been able to engage with us through SafeOpt®.  It’s a win-win in the sense that we[Tweedle Farms] get a new customer and that customer gets to reap the full benefits of engaging with us. And that initial SafeOpt® email is what links those two benefits together. This has been a simple, non-intrusive way of having a customer come back to us.” 

Jason Evans, Co-Founder & Co-Owner, Tweedle Farms