How Delta Extrax and Savage CBD optimized their web traffic to increase conversions.
Background
In 2015, Savage Enterprise saw an opportunity in the CBD industry, and so Savage CBD was introduced to the consumer and wholesale market. In the years that have followed, Savage CBD has been offering its customers quality-tested, hemp-derived products with the goal of helping as many people as possible to improve their overall health. Savage Enterprise has since also introduced Delta Extrax, a company that also specializes in hemp-derived products, specifically Delta-8, Delta-9, Delta-10, THC-O, and other varieties.
CBD stands for cannabidiol and is a naturally occurring compound found in the hemp plant, which has been steadily increasing in popularity. It is known to have relaxing properties and is used for a variety of purposes. Delta-8 THC is an isomer of CBD that, according to Delta Extrax’s website, “is sort of a middle ground between hemp, CBD, and THC-Delta-9”. The 2018 Hemp Farm Bill legalized hemp-derived products and furthered the widespread acceptance of both CBD and Delta 8 products. With new laws and the rising popularity of hemp, Delta Extrax became one of the first companies to sell Delta-8 products online.
The Challenge: Optimizing Web Traffic
As one of the first companies selling Delta-8 products online, Delta Extrax’s website immediately received considerable site traffic. The Delta Extrax and Savage CBD websites drew ~245,000 visitors this past July. Both companies wanted to ensure that they were optimizing this traffic to drive as many conversions as possible. The companies were already working with affiliates, but these companies sought to add an additional channel to their existing marketing efforts to help increase sales.
The Solution
For companies looking to get the most out of their website traffic, SafeOpt® is the perfect solution. SafeOpt® complements existing marketing efforts, creating an additional channel to reach customers that you would not have been able to identify and email otherwise.
“At a certain point, the quality and number of high-performing affiliates may be fully realized. Knowing that SafeOpt® has their own database of their own users presented a great opportunity for our clients.”
Testimonial
“Customers often have many touchpoints with brands before purchasing. SafeOpt® provides us with another tool in our marketing toolbox to reach them during their decision process.
We have been extremely pleased with the results from Safe-Opt. They quickly generated enough sales to provide a positive ROI. The customer service is fantastic, with fast responses to our questions. We have been so satisfied we are working to add more of our clients to the Safe-Opt platform to grow ours, and our client’s, businesses.” - Chris Cooper, Managing Partner, Thrive OPM
